The most innovative and efficient companies are those that can bring out the best in their employees. Although some businesses may have a sensitive issue when it comes to employee promotion, it is essential to consider the idea of promoting employees to boost your business results and improve your company’s performance.

Promoting your employees is not just a sound business strategy; it’s also a great way to build morale and ensure your employees know how important they are to your company. Indeed, many studies prove that if you promote your employees, it has a positive benefit on the company’s success. It is then not a question of charity: it’s a powerful tool to attract, retain and motivate the best people.

When you are looking to improve the performance of your employees, it is essential to know what kinds of rewards to use. Typically, companies reward their employees with promotions, salary increases, and bonuses. All these rewards are great for boosting productivity and keeping employees motivated.

Why should you promote your employees?

1. It increases your employee’s productivity and efficiency

The happier your employees, the more productive they are.

If you promote your employees, is it a great way to show them that their hard work pays off and that by working hard, they will be able to advance within the company?

When you promote your employees for their good work, it is a great way to increase their productivity. When they feel like they are being rewarded for a job well done, they will be more motivated to put in extra effort and do their best. It can also motivate them to innovate and come up with new ideas that will help your business grow.


They are then more enthusiastic when they come to the office. They are more willing to work harder, and it will have a direct impact on their efficiency and performance.

2. It increases their satisfaction and motivation

Promoting your employees shows them that you value and appreciate their hard work and dedication. It is a great way to make them feel good about themselves, especially if they have been working hard and you want to acknowledge it with a promotion.

It is also a sign of appreciation and respect. It lets your employees know that they are important and that they have a bright future within your company. The key to promoting your employees is to ensure that they feel that they are valued and appreciated.

Knowing that they can get more responsibilities with a higher salary has an impact on their satisfaction, motivation, and well-being at work.

3. It increases their loyalty and retention

By promoting your employees, you ensure to keep your best talents in your company. By focusing on your current employees instead of hiring external candidates, you allow your employee to evolve inside of your company and to stay too. Indeed, if they see that they can grow in the long term within the company and that they can get promoted, they will be more willing to keep working for you.

It will also have a positive impact on other employees, mostly the ones who have ambitions. They will be willing to stay and progress working for your company.

4. It helps to reduce costs

Internal promotion and recruitment allow you to reduce costs as you won’t need to hire external employees.

You can retain them to stay in the company, but you can also give more responsibilities to the employees that have the skills to take on more. There is no need to hire external managers.

It costs less money to promote your employees internally and pay if necessary for some training, than doing a whole recruitment process. And promoting an internal employee is less financially risky than hiring an external candidate as your employees already know the company and her/his work.

costs reduction

5. It strengthens your employee’s responsibility

Promoting your employees lets them know that you think they are ready for more responsibility and that you want to allow them to grow within the company. It shows that you trust them and that you expect their best work.

It is a great way to let them know that you are happy with their performance and that you think they are capable of handling more responsibilities.

If you want the best for your business, you need to give your employees the chance to expand their skills and develop themselves. If an employee takes on more responsibility, it can lead to higher levels of performance and productivity at work, which will, in turn, boost your business results.

It is also a great opportunity for your employees to show that they are ready for the next step in their careers.

6. It increases your employer’s branding

Your brand image is nowadays very important, and you need to take care of it. To attract new talents to your company or to show to potential clients your values and good work, you need to have good employer branding.

If you promote your employees, it shows that you trust them and that you want to bring them and your company forward.

Promoting your employees shows investors and business partners that you value your employees and care about their well-being, which are important values for most companies.

How to promote the right employee?

If you want to promote your employees, you need to select the right ones.

Choosing the wrong person will make you and your employee lose time. It can also have a negative impact on your employees and reduce their motivation and efficiency if she/he sees that she/he is not capable of handling the promotion and responsibilities you gave her/him.

Before promoting someone, you should ask yourself:

  • What competencies does she/he have (hard skills)?
  • What are her/his results?
  • What is her/his motivation inside the company?
  • Is your employee ambitious?
  • What soft skills does she/he have?
  • How engaged is she/he?
  • Is she/he willing and capable to handle more responsibilities?
  • What is her/his behavior in facing challenges and difficulties?

Promoting internal employees has many benefits for your company and the motivation of your team. But it is important to choose the right person and to help her/him in her/his new role.

If you need employees with more responsibilities for your team but you don’t have a proper fit within your actual employees, we can help you find the right candidate. At LHC International, our team of recruiters and consultants have a big network worldwide of talented candidates looking for more responsibilities.



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LHC International is a leading executive search firm for the hospitality and operational real estate industry.