• Location: Samut Prakan
  • Type: Unlimited Contract
  • Job #5597
  • Location: Samut Prakan
  • Type: Unlimited Contract
  • Job #5597

The Marketing Communications Director plays a key role in growing Thailand’s most exciting sports and entertainment venue. He/she will be directly responsible to lead, develop and execute targeted high- impact marketing strategies and campaigns to increase awareness of the brand and identity with the aim of driving footfall and revenue. He/she will have plenty of freedom to develop and execute creative ideas in collaboration with members of the regional and International team.
 

  • Build brand and reputation in the Thai market by proactively developing marketing communications strategies to increase visits to the venue, including its F&B facilities.

  • Initiate and execute digital and offline marketing communications campaigns and activations that help drive traffic to the venue.

  • Day-to-day management of a team of marketing professionals (including agencies) that handles media & influencer relations, online & offline advertising, e-commerce, design and internal communications.

  • Source and develop creative content for use on both website and social media (Facebook, Instagram, Twitter, TikTok). Where necessary, identify, select and onboard strategic marketing/advertising agencies to assist in content creation for various advertising, sales promotions, public relations and direct marketing campaigns.

  • Spot storytelling opportunities through strong relations with colleagues (including operations, culinary, F&B, Guest Service, etc.).

  • Monitor, measure and report on marketing & communications activities, and manage project budgets.

  • Develop and maintain local marketing budget.

  • Attend marketing meetings with corporations and companies, trade symposiums and other events to drive awareness of the brand and its offerings.

  • Lead and develop the Marketing Communications teams. Hire, manage, support, coach, train and evaluate the team.

  • Research competitors’ products/services, interpret market data and guest insight, revenue management and apply to marketing strategy.

  • Demonstrate Core Values: Fun, One Team, Excellence, Edgy Spirit and Caring.

What we are looking for:

  • Bachelor’s degree or equivalent.

  • At least five years of marketing management experience at a mid-senior level in hospitality, sports or events marketing, entertainment or comparable business.

  • A brand-savvy marketer with a track record of success in launching and/or promoting new experiences and unique concepts.

  • A self-directed and highly motivated mid-career professional capable of executing individually and with a small team combined with a strategic outlook capable of leading our Brand development in Thailand.

  • An individual who is keen to get in on the ground floor of launching a new concept that is poised to grow throughout the region.

  • Fluent in Thai and English (verbal & written), any other third language is advantage.

  • Proven ability to develop and implement successful marketing strategies for the company post-opening.

  • Strong network (media, influences, creative agencies and freelancers) is a plus.

  • Self-motivated individual who likes challenges.

 

Published On: November 3, 2022
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